Privacy Policy

1. Introduction

Blubutton digital ltd ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.blubutton.co.uk and use our services.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

• Fill out our contact form
• Book a consultation via Calendly
• Request a quote or engage our services
• Subscribe to our newsletter or updates
• Communicate with us via email or phone

This information may include:

• Name
• Email address
• Phone number
• Business name and details
• Project requirements and preferences (website needs, budget, timeline)
• Any other information you choose to provide

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing activity. This includes:

• IP address (anonymized)
• Browser type and version
• Operating system
• Pages visited and time spent on pages
• Referral source (how you found our website)
• Device information (mobile, tablet, desktop)
• User interactions and click behavior

Analytics Tools: We use Google Analytics to collect this information (only with your consent). Google Analytics uses cookies to track and analyze website usage. You can control whether analytics cookies are used via our cookie consent banner.

For more information about cookies, please see our Cookie Policy.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Providing Services: To respond to your inquiries, provide quotes, and deliver web design and development services
• Communication: To send you project updates, invoices, and service-related communications
• Scheduling: To facilitate appointment bookings via Calendly
• Improvement: To analyze website usage and improve our services and user experience
• Marketing: To send occasional marketing emails about our services (only with your consent, and you can opt-out anytime)
• Legal Obligations: To comply with legal requirements and protect our rights

4. Legal Basis for Processing (UK GDPR)

Under the UK General Data Protection Regulation (UK GDPR), we process your personal data based on:

• Contract Performance: Processing necessary to fulfill our service agreement with you
• Legitimate Interests: Processing necessary for our business operations and improving our services
• Consent: Where you have given explicit consent (e.g., marketing emails)
• Legal Obligation: Where required by law

5. Third-Party Services

We use the following third-party services that may collect or process your information:

We do not sell, rent, or share your personal information with third parties for their marketing purposes.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

• Active Clients: Information retained for the duration of the project and up to 6 years after completion for tax and legal purposes
• Prospective Clients: Contact information retained for up to 2 years unless you request deletion
• Analytics Data: Anonymized data retained indefinitely for statistical purposes

7. Your Data Protection Rights

Under UK GDPR, you have the following rights:

• Right to Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data (subject to legal obligations)
• Right to Restrict Processing: Request limitation on how we use your data
• Right to Data Portability: Request transfer of your data to another service
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent at any time (where processing is based on consent)

To exercise any of these rights, please contact us at hello@blubutton.co.uk. We will respond within 30 days.

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure SSL/TLS encryption for data transmission
• Secure hosting infrastructure
• Regular security updates and monitoring
• Limited access to personal data on a need-to-know basis

However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

9. Cookies

Our website uses cookies to improve your experience and analyze website usage. We operate a strict opt-in policy for non-essential cookies.

Types of Cookies We Use:

• Essential Cookies: Required for the website to function. These store your cookie consent preferences and are always active.
• Analytics Cookies (Google Analytics): Help us understand how visitors use our website. These are only used with your explicit consent.

For detailed information about the cookies we use, how they work, and how to manage them, please see our Cookie Policy.

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. International Data Transfers

Some of our third-party service providers (such as Calendly and Vercel) may process data outside the UK/EEA. When this occurs, we ensure that appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions recognized by the UK Information Commissioner's Office (ICO).

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on this page and updating the "Last updated" date.

We encourage you to review this Privacy Policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

14. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):